Purse is a free fast checkout solution, i.e. it allows to speed up and simplify the purchase process in online stores. From clicking "buy" to leaving the site, customers are separated by only 3 clicks, and not about. 15, as in the case of other solutions offered by traditional, multi-step checkouts. Transactions are therefore completed up to 80% faster.
– For almost 14 years [Furgonetka.pl was established in 2010] we have been gaining knowledge about the e-commerce market in Poland every day. We are close to online businesses, we see how they operate and what challenges they face. In response to one of these problems, we introduced Portmonetka – a solution that not only minimizes the risk of basket abandonment, but also significantly increases the purchase conversion rate, mainly thanks to the optimization of the transaction process. Although at first glance it seems to be something completely new, in reality it is based on solutions well known to users of large platforms, such as Allegro. There, finalizing the purchase is simplified to a few steps, and personal data, preferences regarding delivery methods and address are automatically remembered. Thanks to Portmonetka, we transfer this convenience and standard of transactions to small and medium-sized enterprises. In this way, we give them a chance to increase the possibilities of using the potential of e-commerce – says Rafał Agnieszczak, Co-Founder Furgonetka.pl.
More conveniences to simplify your shopping experience
Purse is not only a quick and easy way to finalize purchases (available under one button), but also a convenient way to log in – it does not require users to create a new account. They only need to use an existing login from services such as Wp.pl, Onet.pl, Google, Allegro, Microsoft or Apple.
Clients of Portmonetka enter their contact details only once, choose their preferred delivery method (couriers, parcel machines or PUDO points) and their favourite payment method. The system remembers this information, which simplifies subsequent purchases. Portmonetka is also fully open. It offers great flexibility – it allows you to use forms of delivery from 12 courier companies (such as ORLEN Paczka, Pocztex, DHL, DPD, UPS, FedEx, Allegro One or InPost), as well as payment methods from the largest operators in Poland (including Tpay, P24 or PayU). This is what distinguishes it from other e-commerce solutions available on the market.
Work is currently underway to add new functionalities to the Purse. These include access to purchase history and the ability to make returns directly from the Purse.
A springboard for the development of small and medium-sized businesses
Improving logistics processes through tools such as Purse is not only a convenience for customers, but also a significant step for the development of small and medium-sized businesses operating online. This, combined with other functionalities of Furgonetka, such as Furgonetka Returns, creates a comprehensive system of tools that help owners of online businesses develop in this demanding and saturated market.
– We decided to automate the logistics processes in our online store to simplify the sales process and build trust among customers. We knew that a fast shopping path, including the lack of unnecessary formalities, would not only prevent potential buyers from abandoning their purchases and running away to the competition, but would also be more willing to return to us in the future – says Sylwia Nosek, owner of the Terra Hobby online store.
Implementing Purse is also an opportunity to reach new customers through effective marketing communications, such as newsletters.
