News Pricer.lt

N Brown swings to profit despite falling sales

N Brown swings to profit despite falling sales

N Brown has swung back to the black in its first half despite falling sales as its digital overhaul takes effect.

The Jacamo, JD Williams and Simply Be owner posted a £200,000 pre-tax profit in the 26 weeks to 31 August, up from the £2.8m loss from the year before.

It comes despite sales falling 6.7% to £277.2m, dragged down by a 7.9% drop in product revenue which it blamed on “unseasonal weather”.

Related Story

N Brown interim executive chair and chief executive Steve Johnson said: “We have built on our return to profit in FY24 by delivering year-on-year progression in the first half of FY25.

“Our focus on maximising profitable sales and managing the cost base in a soft trading environment, has ensured we remain on track to achieve management’s full year adjusted EBITDA expectations, and we are encouraged by trading at the start of Q3.”

N Brown highlighted its successful launch of a mobile-first website for JD Williams and its new product information management (PIM) system across all three major brands, which it labelled as “fundamental” to its marketing strategy.

Johnson added: “These developments will enhance the customer experience and will be supported by strengthened marketing activity to help position the business for sustainable profitable growth.”

Click here to sign up to Retail Gazette‘s free daily email newsletter

News source

Dalintis:
0 0 balsai
Straipsnio vertinimas
guest
0 Komentarai
Seniausi
Naujausi Daugiausiai įvertinti
Inline Feedbacks
Rodyti visus komentarus

Taip pat skaitykite: