JD Williams owner N Brown has relaunched the fashion retailer’s website as part of an digital overhaul across its three core brands.
The retailer said its mobile-first platform delivers “a more seamless customer experience, allowing users to effortlessly navigate the site, experience a frictionless checkout process, and receive the same rich experience across mobile devices”.
The new JD Williams site aslo features improved content from a new content management system, which will be rolled out to its N Brown sister brands Simply Be and Jacamo later this year.
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N Brown CEO and interim executive chair Steve Johnson said: “The transformation of our business continues to gain pace as we proceed with investing in our strategy, positioning N Brown for sustainable growth whilst always improving the customer experience.”
N Brown chief operating officer Nuno Miller added: “Our new mobile-first websites have created a sleek, modern experience for customers as they shop across Simply Be, Jacamo and JD Williams.
“The new websites remain the cornerstone in transforming our customer experience and we’re seeing impressive results for site performance and user experience.
“Not only that, the new JD Williams site represents the fastest roll out to date, with the faster delivery benefiting from our commitment to agile ways of working.”
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