Myprotein has rolled out its snacks and treats range to more than 300 WHSmith stores nationwide, in a bid to target a wider range of shoppers.
The sports nutrition brand, which is owned by THG Nutrition, has brought its range to WHSmith formats including high-street stores and travel stores at airports, train stations, hospitals, workplaces and motorway services.
Its selection of products includes on-the-go treats such as Oat Bakes, Protein Brownies, Gooey Filled Cookies, Crispy Layered Bars and Protein Layered Bars.
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WHSmith has been focussing on developing new categories recently, with the retailer launching its own-brand food-to-go range in travel stores nationwide in May, as part of its strategy to become a one-stop-shop for consumers on the move.
THG Nutrition CEO Neil Mistry said: “Our ambition has always been to make the health and fitness industry accessible to everyone, and our expansion into WHSmith is an incredible opportunity for us to introduce consumers to Myprotein.
“Their presence in key travel locations means we can bring our on-the-go products directly to shoppers’ hands, exactly where and when they need them.”
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