Analysts at the Munz Group (which manages the Salamander, Thomas Munz and Briggs brands) have calculated that a visitor who does not come alone is more likely to buy more than one product.
Prostock-studio/Shutterstock/Fotodom
If it is a family shopping trip, the likelihood of a second purchase increases. Communication, trying on items and joint planning encourages buyers to spend more by an average of 100-120%.
At the same time, family purchases (when the entire check is paid for with one card) accounted for 24% of the total number of customers in retail stores in the first half of 2024. Joint purchases (when payment is made with different cards, for example, when friends go shopping) accounted for about 15%.
Munz Group is a retail group that manages its own brands Salamander, Thomas Munz, Briggs, LolliPolli, O2, etc., and also presents more than 10 well-known world brands in online and offline formats, such as US Polo Assn, Rieker, Bugatti, Lumberjack, Reebok, etc.
Munz Group continues to open stores
