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Mulberry welcomes ex-Ganni boss as new CEO

Mulberry welcomes ex-Ganni boss as new CEO

Mulberry has named former Ganni boss Andrea Baldo as its new CEO, as the fashion retailer continues to grapple with a slowdown in luxury spend.

Baldo is set to replace Thierry Andretta from 1 September, who is stepping down from the business with immediate effect having worked there since 2015.

The new executive served as CEO and executive director of Ganni from October 2018 to this April. Previously, he was CEO and board director of handbag company Coccinelle from 2016 until 2018, and served as board director of Marni Group from 2013 until 2016.

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Mulberry chairman Chris Roberts said: “Following our search process, it was clear that Andrea’s international fashion brand expertise, creativity and strategic thinking meant he was absolutely the right person for this role.”

Mulberry recently saw its full-year sales fall amid “challenging” macro-economic conditions and decline in luxury consumer spending, particularly during its last quarter.

A host of luxury retailers have seen their sales hit amid a slowdown in luxury spending, with Burberry’s full year profit plunging 36% in May.

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