
MTS Company MTS summarized the results of the program of exchange of old smartphones to new by results 2024 year. The number of smartphones sold by trade-in increased by 34% on compared with 2023 year. The most frequently Russians surrendered their old iPhone.
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B 2024 year smartphones from Apple took over Samsung among the most sold devices on trade-in: The American brand’s American devices accounted for one-third of smartphones, in while the South Korean brand – 29%. In 2023 year Samsung lead with a 31% share, while iPhones took 18%.
The top 5 sold brands of smartphones through the trade-in program in 1. Samsung – 31%; 2. Xiaomi – 23%; 3. HUAWEI – 22%; 4.Apple – 18%; 5.Oppo – 5% Top 5 sold brands of smartphones under 1. Apple – 31%; 2. Samsung – 29%; 3. Xiaomi – 22%; 4. HUAWEI – 11%; 5. Realme – 1%. The top ten popular models sold under the program, were six devices from Apple: iPhone 11 (15% of of all sold devices), iPhone 12 (9%), iPhone 13 (7%), iPhone 12 Pro Max (6%), iPhone 14 Pro Max (5%), Redmi 9A (4%), iPhone 11 Pro (4%), Samsung Galaxy A 32 (4%), Samsung Galaxy S22 (4%), Samsung Galaxy A 54 (4%).