Morrisons is trialling scan-and-go technology in selected stores as it continues to play catch up with its rivals.
The supermarket chain has launched the technology in six of its stores including Cardiff, The Grocer reported.
The trial offers a similar service to Tesco’s Scan as you Shop and Sainsbury’s Smartshop, which are both available in the majority of its stores nationwide.
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It is the latest initative from Morrisons CEO Rami Baitiéh to bring the supermarket up to speed with industry standards, which saw the retailer launch trolley advertising in April.
Baitiéh has also stepped up the grocer’s More loyalty scheme as part of his plan to boost its sales and market share.
The supermarket lowered the price on over 2,000 branded and own brand essential items across fridge, freezer and cupboard fillers in store and online for its More card members last week.
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