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Morele expands its own brand offer. She focuses on cosmetics

Morele poszerza ofertę marek własnych. Stawia na kosmetyki

Marketplace Morele increased the number of sellers by 23%.

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Marketplace Morele increased the number of sellers by 23%.

Morele has been expanding its own brand offer for several years. Currently, it includes: Zipro (sports equipment), Peme (camping equipment), BlackWheels (sports – roller skates), Sense7 (gaming chairs and desks), PREYON (gaming peripherals) and 4swiss (lifestyle, electro). A few months ago, a brand from the beauty sector – MOLIV – joined.

MOLIV are cosmetics with live probiotic bacteria, the formula of which is based on research, tests and the knowledge of the founders, which help keep the skin's microbiome* in balance. The brand's offer includes 4 types of creams: anti-aging, moisturizing, nourishing and regenerating. The entire care is supplemented with oleogel, i.e. an oily facial cleansing gel with live Lactobacillus plantarum bacteria. The products are intended for both women and men.

– Expanding the portfolio of own brands is one of the main assumptions regarding the development of Morele. We focus on continuous development of our private label portfolio. We want our customers to benefit from a wide range of products, not only from the electronics sector. Interest in health, fitness and wellbeing is growing – comments Mateusz Gzyl, CFO / member of the management board of Morele.

Morele operates on the Polish e-commerce market in the consumer electronics distribution segment (computers, laptops, computer components, electronics, household appliances, sports). It has nearly 20 years of history in the industry.

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