Despite the fact that about 49% of American companies left the Russian market or ceased cooperation with Russian organizations, 159 of the remaining ones continued to operate in the country as before and without any restrictions, Ria Novosti writes.
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Until March 2022, about 659 American companies were represented in the Russian Federation, doing business in various fields. The main areas of activity for them were IT and telecommunications (143 companies), industry (129), food and consumer goods (104), entertainment, sports and tourism (68), various “supporting” services (51).
Currently, 322 companies have completely left the Russian market or stopped working with Russian companies (such as Oracle, Nvidia and Autodesk, McKinsey & Company and Kelly, fast food chains McDonald's, KFC and Starbucks coffee shops). Of the remaining companies on the market, 159 continued to operate as before, while 178 made some changes, such as suspending investments, limiting marketing, or changing their brand. Among those companies that continue to operate as before, the largest number are industrial (52 organizations), food and consumer goods (25), IT companies (21), pharmaceutical (18) and entertainment (10).
In particular, consumer goods manufacturers Procter&Gamble, Colgate-Palmolive, Johnson&Johnson, PepsiCo, Mars and Coca-Cola continued to operate in Russia. Burger King, TGI Fridays, Papa John's are also still operating; clothing brands Guess and Crocs (Saboo chain), Vans remain.
The American company Starbucks has filed applications for trademark registration in Russia
