Monster Munch from Lorenz is a brand of crisps. The popular "Duszki" have been one of the most recognizable snacks in Poland for many years.
Lorenz's mission is to connect the joy of life and have a positive impact on the environment and society. That's why the iconic Monster Munch crisps are starting a special lottery called "Bicycle Good for the Spirit!".
– The main slogan of the lottery points to the benefits of cycling. As part of our activities in the field of responsible business, we would like to point out the physical and mental benefits of cycling, as well as draw attention to safety rules: wearing helmets, properly preparing the bike for riding, and knowing traffic rules. We want to reach the Generation Z consumer who has not had the opportunity to establish a relationship with the brand, of course without forgetting about our regular consumers – says Sylwia Liske, Brand Manager at Lorenz.
The lottery will last from July 1 to August 25 this year. To have a chance to win, buy any Monster Munch package and register your receipt at rowerdobrydladucha.pl. There you will be able to check whether you have won an instant prize or whether you need to wait for the prize draw.
You can win trips to Amsterdam (4x) for two people, gift cards to the Decathlon store (PLN 120 x 500) for the purchase of bicycle equipment and cash prizes (PLN 1,120 x 100) paid directly to your account.
To make it as easy as possible for consumers to find information about the lottery, special product packaging has been prepared. Highly visible yellow surfaces with a printed slogan and a cheerful ghost communicating a QR code that will redirect you to the registration page will immediately catch your eye.
The lottery will be supported by marketing activities. A television and video campaign with a new spot was planned, as well as numerous digital activities using own channels. The products will also be promoted at sales points – through special POSM materials, displays, toppers and wobblers. So, let's go?
More about the lottery: http://rowerdobrydladucha.pl
Lorenz is a family company with over 130 years of tradition, which is one of the leading producers of salty snacks in Europe. It produces and distributes chips, sticks, crisps, crackers and nuts.
