Campaign "Quick sandwich? Apply it after Mix Łaciaty!” will last until October. It will be based primarily on video broadcasts in media such as Facebook, Instagram, YouTube and TikTok, and a display campaign will be additionally conducted.
The IQ Marketing agency is responsible for the creative concept and execution, and Altavia Kamikaze + K2 is responsible for planning, purchasing, media handling and ongoing optimization of the campaign in terms of the assumed goals.
– Holidays are perfect for eating outdoors, it's also a time when we are extremely active and don't have much time to prepare complicated dishes. Łaciaty Mix, thanks to its spreadability and delicious taste, certainly makes this task easier, which we emphasize in our campaign. Consumers will learn about it from dynamic videos on social media, in which we will show recipes for healthy, creative and, above all, quick sandwiches – says Dorota Grabowska, Marketing Department Manager at SM Mlekpol.
