Global lifestyle retail brand MINISO has announced the opening of its 200th store in the United States on August at the iconic 3rd Street Promenade in Santa Monica.
The Santa Monica store, encompassing over 3,700 square feet marks the latest chapter in MINISO’s U.S. expansion, informs the company. This year alone, MINISO has opened numerous new stores in key locations across the country, including Times Square and Tangram in New York, and at the American Dream Mall in New Jersey, reinforcing its strategic focus on building a strong and widespread presence in the world’s largest consumer market.
The new store’s limited-time storefront design, featuring Disney’s Stitch in a bespoke beach style, is aimed at creating a vibrant and engaging atmosphere to attract a diverse range of customers. Inside, the store features dedicated zones showcasing a wide range of MINISO’s collaborations with globally popular IPs, including popular characters from Disney, Sanrio’s Kuromi and Hello Kitty, to Minions, BT21, Care Bears, and more. “These curated IP zones create a unique and immersive environment that strengthens the emotional connection between the brand and its consumers,” shares the company.
“MINISO’s strategic use of popular global IPs continues to drive its success in the U.S. market. By tapping into the cultural significance of celebrated characters, MINISO can create meaningful connections with consumers, engaging them in ongoing dialogues fueled by the ever-growing popularity of these IPs. This strategy not only attracts loyal fans but also introduces the brand to new audiences, broadening its appeal and reach,” says the company.
With 200 stores now established across North America, including prominent locations in over 20 U.S. states and key spots, MINISO is on a major expansion drive in the U.S. market.
