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MINISO marks new milestone with Bangkok flagship store

MINISO marks new milestone with Bangkok flagship store

Global lifestyle brand MINISO has announced the grand opening of its Thailand flagship store in Bangkok. Situated in the iconic landmark commercial district Asiatique the Riverfront, the flagship store leverages its prime location next to the Asiatique Sky, Bangkok’s largest Ferris wheel, which is popular among tourists from all around the world and has huge sales potentials. This milestone marks a significant step in MINISO’s strategy to expand its presence in Southeast Asia. 

“MINISO embraced the insight of “interest-driven consumption” and developed the “super IP” strategy, collaborating with more than 150 well-known IPs around the world and driving the sales of more than 800 million IP products to date,” says the company statement. In accordance with this, the MINISO Thailand flagship store is a space for s choppers to explore over 20 IP collections featuring characters, such as the debut of Harry Potter in Thailand and the Disney series led by Stitch.  

Speaking at the opening event, MINISO Thailand CEO – Jun Wang stated, “This Thai flagship store represents a key milestone in our development within the Thai market and a critical step in our global brand upgrade strategy. Through this store, we aim to provide Thai consumers with superior and diverse shopping options. At the same time, we aspire to lead the market with innovative IP collaborations and experiential designs, propelling the brand toward greater global achievements.”

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