
Microsoft is closing its Oxford Street flagship, as the tech giant pushes for “digital growth”.
The company said it would be closing its 21,000 sq ft store in February, six years after opening in 2019.
A Microsoft spokesman said: “To better align with its focus on digital growth, Microsoft has decided to exit the lease at the Microsoft Experience Centre in London early.
“We regularly review our locations and our workforce to ensure we are aligning to market opportunities and make changes to meet the demands of the business.”
The closure, initially reported by Windows Central, comes as a slew of retailers shut stores on the shopping street.
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NikeTown London, the sporting giant’s iconic flagship store on Oxford Street, temporarily closed its doors earlier this month, as it geared up for a “grand reopening”.
It recently emerged that retailers such as River Island, Urban Outfitters and Zara are also not planning to renew their leases on the famous high street after they expire, according to planning documents filed with Westminster City Council this month.
However, earlier in January it was reported that Abercrombie & Fitch was set to unveil two new central London stores at Oxford Street and Covent Garden later this month.
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