read more
McDonald's and Burger King price war. Cheap dishes on the menu
$5 meal McDonald's restaurant chain
McDonald's will extend the validity of its $5 meals. beyond the four-week test period. The fast food giant claims that this offer has attracted many new customers to the restaurant. Nearly every business unit, representing 93% of franchisees, voted to extend the promotion beyond its original end date of the end of this month.
$5 meal appeared in the American fast food chain on June 25 and was initially supposed to last about a month. It includes: McChicken or McDouble, four pieces of chicken, fries and a drink. The set costs much less than purchasing these items separately. Coca-Cola joined the initiative and invested marketing funds to make the offer more attractive to franchisees.
The cheap offer suits the tastes of millions of customers
“Our offer meets the tastes of millions of customers. When they order the $5 Meal Deal, they do not visit competitors, and early results show that the offer is meeting its goal of attracting guests to our restaurants," reads the press release, signed by field presidents Myra Doria and Tariq Hassan. director of marketing and customer service in the USA.
The move comes as rival restaurants such as Burger King, Starbucks, Taco Bell and Wendy's have introduced low-cost meals as consumers, especially lower-income ones, rebel against higher prices after years of inflation-driven increases. In these chains, customers can place an order for as little as $3-5.
