Matalan has bolstered its online offer by introducing 29 new third-party brands to its website.
The fashion and home retailer is expanding its third-party offer once again this summer as it looks to put “more of the womenswear, menswear, homeware and accessories brands that customers want in one place”.
Matalan will launch new womenswear options from AX Paris, Linzi Footwear, Urban Bliss and Gini London, as well as jewellery from Jon Richard and Say It With.
The retailer’s menswear collection will see new styles from brands such as French Connection, Tokyo Laundry, Crosshatch and Duck & Cover.
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Other brands also launching on the retailer’s website include footwear brand Totes, as well as nursery specialists Tommee Tippee and LeapFrog.
Matalan chief customer and omnichannel officer Ali Jones said: “This is our third drop of new online brands since Christmas, which is testament to how well they have been received by Matalan shoppers who we know are on the hunt for more choice and newness when they visit us.
“With such a wide range of relevant and fashionable brands available alongside our core Matalan collections, we are a ‘one-stop-shop’ for customers, which is key to our strategy of building a modern, stronger Matalan”.
The retailer introduced third-party brands to its website last September for the first time to provide customers with “an even greater choice of stylish and affordable clothing and footwear”. It added 10 new brands in December and another 17 new third-party brands in the spring.
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