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MarketVita places first steps on Silesia and promotes their ownbrands.

MarketVita stawia pierwsze kroki na Śląsku i promuje marki własne

Polish network franchised food shops MarketVita in 2024, has strengthened its position in the southeastern Poland. In the last quarter or. year opened 18 new platforms. Today the network has 148 platforms.

The network points are concentrated mainly in Subcarpathia. The network also has shops in Malopolska. Continuing dynamic development, the network has begun to step in Silesia. This has been facilitated by opening a new branch wholesaler Orzełek in Katowice. Orzełek, the main supplier of products to the MarketVita chain, until this time had only a branch in Rzeszów. From beginning 2024. it is also expanding its location in the capital of Silesia. its opening has enabled faster and more effective supply of Marketvita stores in this part of Poland.

– Silesia is a region of great potential, both in terms of number of customers, and and cooperation with local retailers. We want to offer also to partners in this province  franchise based on Polish capital, which responds to local needs – emphasizes Marzena

Wilk, Director Development MarketVita. The signboard MarketVita appeared above the entries to stores in Chorzów, Ruda Silesia and Bytom.

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Changes in asortment MarketVita

2024. brought also an important step in the assortment available to store members of the network – at end of year MarketVita introduced into its offer products of own brands in key categories. As of today it has in its offer already 302 SKUs of own brands.

 

– Products of own brands are the response to the needs of our customers, who expect quality at affordable prices, especially in considering the effects of inflation in the last years. This is just the beginning – we plan further expansion of this offer” – adds Anna Maksymiuk, Director Commercial MarketVita.

Plans for 2025.year include further expansion in southeasternPolandanddevelopmentoftheirbrandsown.

OMarketVita

MarketVitaisaPolandfranchisednetworkoffood stores.Offers3formatsofoutlets:MarketVita,MarketVitaExpressandMiniVita, adaptedtospecificlocations,theneedsofcustomersandpreferencesofretailers.

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