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Marketplaces have asked the Ministry of Digital Development to support online sales of alcohol using biometrics

Маркетплейсы обратились к Минцифры с просьбой поддержать онлайн-продажу алкоголя через биометрию

The Association of Internet Trade Companies (AITC) has asked the Russian government to support the idea of online alcohol sales with age verification using a biometric system, Vedomosti writes, citing the association's corresponding appeal to the Minister of Digital Development Maksut Shadayev.

Sergio Photone/Shutterstock/Fotodom

Sergio Photone/Shutterstock/Fotodom

AKIT representatives noted that alcoholic beverages are the only product that is prohibited from being sold online. However, according to them, only "bona fide" market participants comply with this ban. In particular, in Yandex search, the number of queries for the words "alcohol with delivery" grows by more than 50% annually.

“Modern forms of distance trading allow shadow businesses, given the extremely high consumer demand for alcohol delivery services, to easily bypass the existing ban despite the daily blocking of hundreds of illegal resources,” noted the association’s president, Artem Sokolov.

In this regard, AKIT asked the government to allow remote alcohol sales. It is assumed that this process will be controlled using the state information system "Unified system of identification and authentication of individuals using biometric personal data", that is, companies will check the buyer's age using biometrics. To implement the idea, online platforms will also have to integrate the system.

The idea was opposed by chain retailers, who could lose a large share of their revenue. In addition, some market participants believe that the use of identification systems when selling alcohol will not solve the problem of counterfeit alcohol products, since they do not guarantee the presence of excise stamps on the products.

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