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Mark Petkiewicz, Novus: For us the war is an opportunity to change the opinion that Novusisanexpensivestore

Марк Петкевич, Novus: Для нас война – это возможность изменить мнение, что Novus – дорогой магазин

For the first six months 2024 year Novus network increased revenue by 26%, to 13.4 bn Hrn, which made the company the leader in dynamics of development among the large product retailers. ATB grows almost twice slowest, Fozzy Fozzy Group – nine times, said in the material Forbes.

Novus works on the Ukrainian market since 2009 year and is in the Lithuanian investment group BT Invest, the majority shareholder of which is Raimondas Tumenas. The network is headed by since 2017 year Mark Petkevich, he has worked with the company since its establishment. In the two years of full-scale war the company opened more than fifty stores and its own logistics center, investing more than 1 billion grn. In interview Forbes Mark Petkevich told about the problems and ambitions of Novus in Ukraine. A RAU publishes the main thesis.

About working in the big war and energy independence

Marketing research shows that people come to the network because of WTM: culinary, bakery and meat shop. Also always available parking spaces, convenient rooms – wide aisles, light, quality and fast service.

In 2023 year worked, paid taxes, created new jobs, donated and decided to build the logistics center in Kiev, in which they donated about 750 million Hrn.

Working on generators in five five foldAs for energy independence, it should be a complex of: solar power plants, DC generators, storage plants. We will move into this format (at the end of 2024 the year should have opened two such objects and began testing them – primary). ed.).

About assortment, pricing and format, which has competitive advantages

For us the War is an opportunity to change the perception that Novus is an expensive store, not for everyone. Many Kievlians in 2022 year went away from the city – to their places with people, who didn’t know about Novus and understood that they were common stores with common products. So the customers “average minus.” Also the assortment and pricing has changed. For example, we used to buy red fish at 7-10 t, now it’s 2-3 t. But they still buy more chicken products and pork. Growing food for animals, and sales of candy products have dropped.

As for format, short-term, especially without electricity, smaller format store people will choose more: safe and quick, no need to go somewhere transportation. Also The Mall Centers will always have many customers: they have WiFi, light, entertainment, can eat and recharge gadgets. And I will put separate supermarkets in the third place.

In Kievi Kievi the 21st store Mi Market

About online delivery

Online delivery – is 2-3% of the market. Processing, delivery and maintaining the process creates a load of 250-350 rn on each basket of the buyer. If order to 1000 grn, that is already minus, because that the network is no such earnings. If make the cost of delivery 100 grn – the checks drop, if delivery free – grow. The only way for now is not very high quality delivery, but we won’t do that .

About managing the team and about the priorities of CEO

People really need to feel that they have an impact on events. There must be decentralization and trust in decision-making . But the call for late 2024 – early 2025 is maximum efficiency. especially sincethere will be nomenandwomenwill nottaketheirplaceswithintheywon’tcome.We need tomakethe staffuniversal.

Whatarethepriorities,paytaxesanddon’tfail.Youneedtoworkso you don’thavetobeafraidanddon’tshame

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