Mark Formelle has launched a new collection “Zhili-Byli”, the main characters of which are characters from folk tales. The capsule for the whole family is an original interpretation of the world of Slavic folktales and tales, and each model in the collection combines elements of folklore with modern trends.
Mythological heroes and fairy tale characters have become the inspiration for the “Once upon a time” collection: the mysterious feminine beauty and the power of nature are symbolized by Mermaids, courage and strength are embodied by the Three Bogatyrs, Cot Bayun represents wisdom, Vasilisa the Beautiful represents femininity, Alyosha Popovich expresses energy and wit, the images of the bird of paradise Sirin and the wonderful Firebird are shrouded in magic.
The capsule was released for men, women and children. It includes hooded hoodies, sweatshirts and t-shirts. The color palette of the collection is made in classic shades – black and white sand. The main bright accent was models of red color, which has long had a sacral meaning in Slavic culture and was synonymous with the word “beautiful”.
