
Roman Goroshko, who managed the largest Ukrainian network of children’s toys for more than years, has left the company. The new manager of the company commenced her duty on January 24 . The is reported Forbes Ukraine.
Maria Nazarenko has 17 years of experience in marketing and strategic communications, e-commerce and client experience. She started her career at the Center Electronic Business PrivatBank, where she developed the first digital products. From 2010 worked at Comfy, where began with the position of head of the contact center, in 2018 was appointed to the position of e-commerce director, and in 2021 became marketing and e-commerce director.
Maria has two higher education and MBA: at Dneprovsky National University of Dnepr Studied Banking Business, Humanitarian education was received at Alfred Nobel University in Dnepr, completed the Master Master of Digital Transformation at Business School in Barcelona.
P According to the owner of the Budinok Igrashok Vladimir Kostur, the change of CEO marked the transition to a new stage of development. If Roman Roman Goroshko was engaged in increasing operational efficiency and developing the network, Then Maria Maria Nazarenko will focus on the digital transformation of the company, developing marketing and improving the client experience. The main goal of the new director of the network is increasing digital innovation, developing the online platform, as well as further expanding the market, Costur said.
“At different stages of development companies need different competencies, ” said Costur.Maria Nazarenko, – – Digital – is the requirements of the time that all retailers are facing.” Her personal motivation for transition is interest in transforming the business,theopportunitytoinfluenceandbeinvolvedinallprocesses.Inthisyearthecompanyplanstoincreaseitsonlinesalesfrom16%to20%,includingthroughtheupdatedmobileapplication,whichlaunchedinNovember2024.