Mamas & Papas has posted record sales for the 12 months to 31 March, boosted by the opening of new stores and increased demand for its range of baby products.
The high street nursery retailer‘s sales surged 7.1% to £154.3m while underlying profit increased 27% to £13.2m. Adjusted pre-tax profit jumped 33% to £9.1m.
Sales across Mamas & Papas’ 36 UK concessions with M&S and Next rocketed by 48% during the period, supported by six new destinations and the full-year impact of 15 new locations opened in the previous year.
The retailer has also been expanding internationally, with 28 overseas concessions across Spain, Indonesia, and Thailand.
Mamas & Papas CEO Nathan Williams said the business is “continuing to focus on new international partnerships as we globalise our brand, building on the momentum we’ve already created overseas”.
“And there are still a lot of pins on the UK map where we see huge potential to bring our range to more customers and make us the most accessible brand in our market.”
He continued: “We are extremely proud to be delivering these numbers and what we are achieving with this great brand. Last year we saw the benefits of our investment in the brand and the business, with profitable sales growth from our key retail and ecommerce channels.
“What is really exciting is that as our data capabilities increase, we’re increasingly able to tailor support for parents and be even more helpful at critical points of their pregnancy journey. Getting even closer to our customer represents a major area of focus and opportunity as we deliver our purpose to inspire and support parents to be the best they can be.”
As the golden quarter kicks off, Mamas & Papas has increased its product range to include festive gifts and toys and is preparing for its biggest ever Christmas trading period.
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