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Majestic sets sights on 125 new store locations

Majestic sets sights on 125 new store locations

Majestic Wine has identified 125 potential new store sites across England, Scotland, Wales and the Channel Islands, as it aims to open an average of one new shop per month.

The move comes as the wine chain pushes forward with its investment into experiential bricks-and-mortar retail, as it seeks to attract new shoppers, drive sales and win market share.

Majestic has identified almost 30 locations in Central London where it could launch smaller format sites, following the success of its ‘mini Majestic’ concepts in Harpenden, Crouch End and Marlow, which opened during its 2023/24 financial year.

Additionally, 14 areas within the M25 have been earmarked by the brand, as well as 13 locations in the Midlands, seven in the North of England and Scotland, and three in Wales.

Furthermore, Majestic is considering opening a debut store in Guernsey, two months after launching its first Channel Islands store in Jersey.

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The wine retailer has headroom to open around 50 new stores in total.

Majestic has appointed Jackson Criss as its fully retained property agent to help accelerate its store expansion plans, with the property investment company set to advise on its new store acquisitions and estate strategy.

Majestic Wine CEO John Colley said: “Experiential, bricks-and-mortar retailing is at the heart of what we do at Majestic, and we are committed to opening up to one new store per month during the coming years to help us reach even more customers across the UK.

“In addition to the new stores already in our pipeline for this year, we have identified more than 100 locations across the UK and the Channel Islands that we believe would be a perfect fit for Majestic.”

He continued: “We are excited to start serving even more communities around the country and helping thousands of new customers discover wines, beers and spirits they will love.”

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