Majestic organic wine sales have almost doubled over the past year as availability and demand for wines in the planet-friendly category accelerated ahead of expectations.
The UK’s largest specialist wine retailer said on the eve of Organic September, sales of organic wines across its retail and on-trade supply businesses soared 94% during the 12 months to the end of July, compared to the same period the previous year.
In August 2023, Majestic predicted that its organic wine sales would double within three years, but said “the rate of growth has outpaced those forecasts, driven by improvements in the depth and quality of Majestic’s organic range”.
Majestic buying manager Elizabeth Kelly MW said: “We listen to the feedback we get from our colleagues, customers and on-trade partners every day, so we know that demand for organic wines is growing at pace. But we won’t stock a wine simply because it ticks the organic box – it has to fit into our broader range and deliver for the customer on quality and value for money.
“More and more wineries are switching to organic viticulture every year, so there is definitely an upward trend in the volume of high-quality, unique, organic wines being produced around the world. We are delighted to be bringing an increasing number of those to Majestic for our customers to discover and buy – particularly at a time when many of them are actively seeking organic options. That’s a trend we expect to continue in the coming years and we believe we have curated the best selection of organic wines in the UK market to fulfil that demand.”
Last month, the retailer unveiled a £1m investment into its store estate, as it plans to expand at an average of one new shop per month over the coming years.
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