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“Magnet” tests digital counselor in stores

«Магнит» протестирует цифрового консультанта в магазинах

“Magnet” began testing a digital consumer with technology voice support in several large format stores. This solution, developed on the base of technological laboratory “Magnet” in innovative cluster “Lomonosov”, will allow to improve client service and optimize the load of staff stores.

Photo: Retail.ru

Photo: Retail.ru

In the pilot project the functionality of the digital assistant is limited to few blocks of questions: The customer can receive information about the

The Panel with digital voice assistant is located about the service stand service in the sales hall. In present today such panels are installed in four stores supermarkets “Magnit Family” and superstores “Magnit Extra” in Krasnodar. In near time plan to include in pool testing more few many stores big formats, which also are located in Krasnodar.

The test period is expected to last three months. For this time Magnet with an partner will refine the technology to expand the functionality of the digital assistant. Then the company will decide the decisionWe expect our digital assistant to improve the consumer service in  stores in&nbsp>other formats.

“We&nbsp>expect our digital assistant to improve the consumer service in&nbsp>stores. Shoppers will be able to quickly receive required information in convenient format – on the display screen with voice support. For the pilot project we selected the most frequent requests, but in the future we plan to extend the functionality of the digital assistant, so that it be able to answer practically any question that our clients may have. Our development is alsodesignedtosimplifytheworkofstaffand redistributetheir timefrom solvingroutineroutineroutinetasksto otherdirections”, -saidEduardIryshkovdirectoroftheDepartmentofRetailtechnologiesofthenetworkMagnet.

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