Group "M. Video-Eldorado analyzed the sales statistics of smart speakers on the Russian market. According to preliminary data for 6 months, sales growth amounted to +69% in monetary terms and +44% in quantitative terms compared to the same period last year.
beeboys/Shutterstock/Fotodom
In total, in the first half of 2024, Russians bought 2.2 million smart speakers for a total amount of 20 billion rubles. The average price for a smart speaker in Russia was 8.9 thousand rubles.
The top 5 brands in monetary and unit terms include devices from Yandex, VK, Sber, Xiaomi and Apple. At the same time, Yandex devices own 90% of the smart speaker market in Russia. The leaders among smart speakers in terms of sales in the Russian Federation were Yandex. Station Max", "Yandex. Midi Station", "Yandex. Station Light", new version of Yandex. Mini Stations with a clock, and Yandex. Station 2".
“Smart speakers are very popular among Russians. This is facilitated by the active development of voice assistants by such companies as Yandex, Sber and VK. Developers are constantly improving language models, and today a smart speaker is not just an entertainment gadget, but a personal digital assistant and assistant. For example, it can be used to turn the lights on and off in a smart home, lower the blinds, etc. In addition, modern voice assistants are able to carry on a conversation with a person and perfectly remember the context of the conversation. Digital assistants also do an excellent job of acting as a nanny for a child – they can answer children’s requests or tell them a fairy tale. All these factors have a positive impact on the Russian gadget market,” said Ekaterina Iksanova , head of the Telecom and Gadgets department of the M.Video-Eldorado group.
GC "M. Video-Eldorado and MTS agreed on the issue of the M.Money brand in pre-trial proceedings
"M. Video-Eldorado »: in the first half of the year, tablet sales increased by 32%
