Group “M.Video-Eldorado” analyzed statistics of sales of large household appliances in 2024 year. At the end of last year the demand for KBT increased by 12% in quantitative and by 8% in monetary expectations. Total for year was sold 36 million units of large household equipment for amount 657 billion rubles.
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The refrigerator segment showed positive dynamics: revenues increased by 7.8%, reaching 142.7 billion rubles, and sales in units increased by 2.2%, totaling 3.55 million units. The leaders in sales remain Haier, Indesit, Beko, Candy, Gorenje, Atlant. With this there are important changes in preferences of consumers. The largest growth in revenues was one-door refrigerators (+19.5%), which indicates an increased demand for compact models suitable for small kitchens. In the same time the segment of multidoor refrigerators (“Format Side-by-Side”) increased by 14.1% in money, which indicates the popularity of Double-door refrigerators with bottom freezer chamber and automatic defrost (No Frost) continue to dominate, taking 61.9% of the market in monetary speak. This confirms the trend for convenience and modern technology. Sales of models with the traditional cooling system (Static) are slowly decreasing, which suggests that consumers are moving to more modern solutions. Sales of Washing Machinesfor the year 4.1 million units for the amount of 132 billion rubles. In quantitative expressions the market increased by 4.7%, and in money – by 2.8%, which says that there is a slight decrease in the rate of growth, but the high levels of demand remain. Haier, LG, Indesit, Beko, Candy, Gorenje. This segment clearly divides into mass and premium segments. Haier and LG continue to confidently dominate, offering a wide variety of models for different categories of customers. Indesit, Beko and Candy retain strong positions in the budget segment, which confirms the sustainable demand for affordable solutions. Gorenje demonstrates stable growth in sales, especially in Oven cabinets demonstrated moderate growth in money (+0.7%), reaching turnover 39.4 billion rubles, sales in units were 1.2 million units. This indicates a preference for more expensive models with advanced features. Hob panels, in contrast, showed more dynamic growth: revenues increased by 4.3%, to 34.2 billion rubles, and sales in units increased by 1.5% to 1.9 million units. This confirms stable demand for embedded technology.
“The market of large household appliances in Russia is maintaining positive dynamics. Main growth is provided by premium models, especially thein the refrigerator and washing machine segments. Consumers increasingly choose modern, energy efficient and roomy devices, which forms a long-term trend for increasing quality and manufacturability of domestic appliances”, – said the head of the department”Largedomesticappliances”GroupM.Video-Eldorado“MikhailProsvirnin.
