Analysts at M. Video-Eldorado » analyzed the statistics of sales of gaming accessories on the Russian market and in the network’s sales channels.
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According to preliminary data for 6 months of 2024 at M.Video-Eldorado, sales of gaming mice in monetary terms increased by 124%, in unit terms by 42%, while the Russian market over the same period grew in monetary terms by 24% , and in piece – 19%.
In total, Russians purchased 1.8 million devices worth 1.7 billion rubles. The top 5 best-selling devices included the Logitech G102 Black, Thunderobot ML201, Razer DeathAdder Essential Black, Logitech G102 White, Defender Ezone GM-036.
If we compare sales of gaming keyboards in the first half of 2024 with the same period last year, then in the M.Video-Eldorado network they grew by 46% in monetary terms and by 41% in units. Over the same period, the market grew by 33% in money and by 15% in pieces.
In total, Russians bought 963 thousand keyboards for a total of 3 billion rubles. The best-selling models were Red Square Keyrox TKL Hyperion, Thunderobot K87R, Red Square Keyrox TKL g3ms White, Red Square Keyrox TKL Hanami, Thunderobot KG3104R.
As for sales of headphones for gamers, in the first half of 2024, compared to the same period last year, sales in network channels in monetary terms increased by 207%, in unit sales by 81%. The Russian market showed growth in money by 52%, in pieces by 30%. In total, residents of the Russian Federation purchased 1.6 million gadgets worth 4.5 billion rubles.
“Gaming accessories are in great demand in Russia. This can be attributed to several factors at once. Firstly , eSports has become increasingly popular in recent years, attracting a large number of spectators and players. This stimulates demand for quality gaming equipment. In addition, accessory manufacturers are constantly introducing new technologies and features, such as high-precision sensors in mice, mechanical switches in keyboards and improved noise-canceling systems in headphones, which encourages gamers to constantly update their equipment,” commented the head of the “Game Development and Gaming Community” "group "M. Video-Eldorado » Sergey Mezin.
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