Group "M. Video-Eldorado analyzed statistics on console sales on the Russian market in the first half of 2024.
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According to preliminary data for January-June of this year, sales of consoles on the Russian market increased by 97% in monetary terms and by 39% in quantitative terms compared to the same period last year.
In total, Russians bought 704 thousand game consoles for a total amount of 15.5 billion rubles. PlayStation became the sales leader. For example, PlayStation 5 sales in monetary terms account for 73% of the entire gaming device market (the share increased by 17% year-on-year), and 31% in unit terms (the share increased by 16% year-on-year).
At the same time, the share of Xbox in the Russian market in monetary terms is 10%, in unit terms – 5.7%. As for Nintendo, the share in monetary terms was 5% of the market, and in unit terms – 4.5%. Russians are also actively purchasing retro consoles – in just the first half of the year, 414 thousand of these devices were sold.
“PlayStation traditionally dominates the Russian gaming console market. The main driver of sales of the console was the increase in the availability of purchasing a gaming console, as well as exclusive and session online games , such as EA FC. As for Xbox and Nintendo, the popularity of these platforms has decreased slightly compared to last year,” commented the head of the “Development of Games and Gaming Community” department of the “M. Video-Eldorado » Sergey Mezin .
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