Group "M. Video-Eldorado analyzed statistics on tablet sales on the Russian market in the first half of 2024. According to preliminary data for 6 months, sales growth amounted to +32% in monetary terms and +29% in quantitative terms compared to the same period last year.
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In the first half of 2024, Russians bought 1.1 million tablets worth 23 billion rubles. The top 5 brands in unit and monetary terms included Huawei, Honor, Samsung, Apple, Xiaomi along with Redmi. New models of gadgets from Huawei, Honor, Samsung, Apple and other manufacturers also had a positive impact on the market.
In addition, residents of the Russian Federation are actively purchasing tablets from domestic manufacturers. During the first half of the year in the Russian market in monetary terms, sales of Russian tablets increased by 17% compared to the same period last year. In total, Russians bought domestic gadgets for a total of 1.28 billion rubles.
“Sales of tablets on the Russian market have shown stable growth since the beginning of the year. Residents of our country actively buy equipment from well-known manufacturers in this segment. The main trend has become the purchase of tablets with a keyboard or stylus. The growth in tablet sales is due to the increased productivity of these gadgets and their ability to solve a variety of tasks. We also note the positive dynamics of demand for Russian tablets; educational institutions and enterprises are increasingly using them in their work. All these factors together have a positive effect on the growth of the tablet market,” said the head of the Computers and Tablets department of the M. Video-Eldorado » Sergey Zaraisky.
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