Group "M. Video-Eldorado analyzed the statistics of demand for air conditioners in June-July of this year. In the M.Video and Eldorado sales channels, the demand for air conditioners in units in the first half of July increased by more than 150%, and in the Russian market – by more than 70% compared to the same period last year.
M-Production/Shutterstock/Fotodom
The top 5 brands in unit and monetary terms for the first half of July 2024 included brands such as Haier, Rapid, Carrera, Electrolux and TCL.
This year, the air conditioner category has been showing strong growth since January. Thus, in the first quarter of 2024, the growth in demand for air conditioners in the Russian market increased by 58.5% in quantitative terms compared to the same period in 2023 – by 80,000 units. In monetary terms – by 2.2 billion rubles.
At the beginning of the second quarter, growth continued: in April the increase in money was 75%, and in May – 23%. In June of this year, the growth in money was 56%, and in pieces – by 34%.
“The increased demand for air conditioners is associated with several factors. Firstly , it is early spring and hot weather established in various regions of the country. Secondly , the range and functionality of modern appliances offer a new level of convenience and comfort, which encourages people to replace old air conditioners with new modern models ,” said the head of the “Large Household Appliances” department of the “M. Video Eldorado » Mikhail Prosvirnin.
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