Group “M.Video-Eldorado” opened two new zones of smartwatches in stores of the network in Moscow. The first represents its multibrand zone premium models, the second – corner, completely dedicated to watches brand Garmin.
Photo: Krykova O./Retail.ru
Total for 12 months 2024 year in market RF consumers purchased 6.2 million smart watches for a total amount of 49 billion rubles (without counting smart bracelets). This is by 9% in quantitative and by 11% in monetary expressions more than for 2023 year. The average price for smart hours in 2024 year was 8 thousand rubles, which is 2% higher, than in 2023 year.
The top brands in quantitative expressions are Huawei, Xiaomi (Redmi) and Apple. The most selling models were Redmi Watch 3 Active, Huawei Watch 3 FT and Watch GT 4. By revenue top top Apple – leading positions are Apple Watch 9 45 mm, on second place are Apple Watch SE 40 mm, and on third place – Apple Watch 9 41 mm. Besides Apple, in monetary expression lead Huawei and Samsung.
The first multibrand zone premium segment smartwatches opened in store M.Video” in shopping center “Mega Khimki”. On it represented more 30 models leading brands such as Garmin, Suunto, Samsung, Huawei and Apple. Due to the interactive demonstration of the functionality of smartwatches and the opportunity to test the devices in real time it is easier for the buyer to choose the design and understand in all technical aspects.
In M.Video store “M.Video”в ТЦ «Метрополис» открылся корнер бренда Garmin. Наполнение включает в себя более 40 моделей.
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