“M.Video-Eldorado”: for 10 months 2024 year in Russia was recorded growth of sales of air conditioners and heatersby88%

Group “M.Video-Eldorado” analyzed statistics of sales of air conditioners and heaters in the Russian market for 10 months 2024 year. Total Russians purchased 4.9 million devices climatic equipment for total sum 57.9 billion rubles. This is by 44% more in quantitative and by 88% in monetary expressions as compared with the same period of 2023 year.

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For 10 months 2024 year the residents of RF bought 1.9 million conditioners for total sum 48.7 billion rubles. This is by 90% more in quantitative and by 107% in monetary expressions in comparison with the same period 2023 year. Leaders among regions in sales of air conditioners are Southern Federal District (share in total sales 28%, growth year to year 40%), Central region (share – 27%, growth year to year 43%), Siberia (share – 13.5%, growth year to year 49%).

The average price for air conditioner was 25.3 thousand rubles. The most popular brands of air conditioners – Rapid, Electrolux, Haier, TCL, Carrera. Actively most of all Russians purchased air conditioners in June 2024 year in due to abnormally hot weather in early flight.

What is about heaters, the total for 10 months 2024 year Russians purchased 3 million heaters for total sum 9.2 billion rubles. This is by 21% more in piece and by 26% in monetary expressions as compared with the same period of the last year. Most of all heaters purchased by residents of the Central region (share of total salesby RF 34%, growth year to year 13%), Volga (16.9% of all sales, growth year to year 24%) and Siberia (13.5% of all sales, growth year to year 49%).

The average price for heaters didn’t change as compared with 2023 year and amounted 3 thou. rubles. The most consumers purchased heaters brands Ballu, Electrolux, Zanussi, Royal Clima. The most active month on sales heaters for people in Russia was January 2024 year.

“We see sustainable growth of demand for climate technology, conditioned by the desire of Russians to maintain comfortable conditions in their home without dependence on time of year. In this year we drew attention to annew modern models“, – said Senior Manager of the Category “Large Household Appliances” Group«М.Видео-Эльдорадо» Маргарита Большеченко.