Group “M.Video-Eldorado” has analyzed statistics of sales of coffee makers and coffee machines: in
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Total for period Russians purchased 1.8 million coffee makers and coffee machines for a total amount of 27.4 billion rubles. Sales continue to grow thanks to the popularity of coffee among Russians, and also the trend for consumption of the beverage in format “with to take which can now and at home. Delonghi, Philips, Krups, Nivona and Jura are among the top 5 brands in terms of money and units in delonghi, Philips, Krups, Nivona and Jura. Also popular among coffeemakers is the new maker Stelvio.
In monetary value 72% of the market are automatic coffee machines with built-in cappuccinator or milk reservoir , in piece their share is 23%. The sales driver was productive models from medium and premium segments, and also models with remote control, which allow in home conditions to prepare different levels of complexity. The top three popular manufacturers are Krups, DeLonghi and
The capsule type coffee machines account for about 8% of the market in money and 14% in units. Drip Caffeemakers occupy about 4% of the market in money and 23% in units, their popularity because of their relative popularity to their popularity .low cost (from 1,2 thousand rubles). Pot Cup coffeemakers take 14% of the market in money and 20% in units. Another about 2% of the devices of another type, including coffee makers for cooking turkey coffee.
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