Marks & Spencer is intensifying its value-focused offering, targeting family shoppers by expanding its Bigger Pack, Better Value range.
The range, which M&S is increasing to over 90 products, is tailored specifically to meet the needs of families—a segment where the retailer has experienced notable growth.
New lines include Select Farms Mixed Peppers (750g) for £2.50, Large Mozzarella & Tomato Pizza (465g) for £3.75, and two Garlic Baguettes (420g) for £2.25.
This expansion is part of the retailer’s broader strategy to enhance its value proposition, which also includes the launch of a Family Stir Fry Dine In deal at Foodhalls, designed to serve four for £6. Customers can choose from three options, each containing a large veggie selection, large sauce, and large noodles.
Additionally, M&S now offers over 200 products under three of its value-focused labels: Remarksable Value, Bigger Pack, Better Value, and Dropped & Locked. The Dropped & Locked label highlights items with temporarily reduced prices, with recent additions across categories like vegetables, sliced meats, and cheese.
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This value push follows a warning from M&S CEO Stuart Machin earlier this month about declining consumer confidence after the autumn budget, despite M&S seeing faster growth in food sales during the Christmas period compared to other major grocers.
M&S Food product development director Kathryn Turner said: “Quality is at the heart of every decision we make at M&S Food, which is why we offer customers trusted value, which to us means M&S quality at the best price.
“Whether customers are looking for the best everyday products on the market in our Remarksable Value range or a restaurant-quality meal at home from one of our Dine In deals, they can trust that every product at M&S Food offers both great value and industry-leading quality.”
The retailer also announced price cuts of up to 20% across more than 100 kidswear lines today as part of its ongoing value efforts.
M&S kidswear director Alexandra Dimitriu said: “Customers are looking for trusted value. When it comes to clothing, we know value is more than just the product’s price – they also want confidence that it is made well and made to last and offers versatility. We’ve focused on investing in the price and quality.”
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