M&S has approached British actress Gillian Anderson to star in its new adverts in a bid to attract younger shoppers.
The food and fashion giant has worked with a number of famous faces in recent years, including Hannah Waddingham, Sienna Miller and Bella Freud.
The retailer also recently enlisted Britain’s Got Talent star Skylar Blu to appear in its 2024 Christmas advert for its clothing and home campaign which launched last week.
The festive advert showcases the best of its partywear, decorations, gifting and homeware for the Christmas season, following on from its food advert, which saw Dawn French return as the Festive Fairy.
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Speaking to The Sun, an M&S insider said: “Gillian is the perfect face to help evolve the brand.
“She is chic, high calibre and sophisticated, so bosses are keen to sign her as a key brand ambassador.”
M&S saw profits surge during its half year results last week, as clothing and food sales continued to soar, delivering their fourth consecutive year of market share growth.
Profit before tax and adjusting items was up more than 17% at the retail giant for the half ended 28 September, hitting £407.8m, while sales climbed 5.8% to £6.52bn.
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