M&S has doubled the store footprint of its Beauty Takeback Scheme to an additional 60 stores, bringing the total to 100, in a bid to make the scheme more accessible to customers across the UK.
The takeback scheme boxes are now available in new locations including Birmingham Bullring, Cardiff, and Inverness.
Launched in June 2023 as part of the high street giant’s Plan A roadmap to Net Zero, the scheme allows customers to recycle any form of plastic or aluminium beauty packaging – from bottles and tubes to caps, pumps, and tubs – from any retailer, by dropping their used beauty packaging into boxes located within the store’s beauty section.
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Since launching last year, over 1.6 tonnes of beauty packaging has been processed, which otherwise might have ended up in landfill.
M&S head of sustainability, clothing & home Katharine Beacham said: “At M&S, we want to play our part in driving a more circular economy and the circularity services we offer are key to this.
“Since launching last year, our Beauty Takeback Scheme has proven hugely popular, providing a convenient option for customers to recycle their beauty products.
“We’re delighted to be able to introduce the scheme to even more of our stores across the UK this month, to enable them to give their empty beauty packaging another life.”
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