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Low prices do not sway Gen Z

Low prices do not sway Gen Z

Despite the cost-of-living crisis in Australia, new research reveals the online shopping habits of Gen Zs, who prioritise low prices (81%) less than millennials (87%) and older generations (92%) when purchasing from different brands. The recent survey by software research site Capterra analysed online shopping behaviours and generational differences. The study provides insights into the […]

The post Low prices do not sway Gen Z appeared first on Retail World Magazine.

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