Local Farmer is a virtual real food market with over 2.8 thousand. products available on the e-commerce platform every day. PTWP-Online (a subsidiary of the PTWP Group) has changed the share capital of Farmer Direct – as a result of taking up shares, PTWP-Online currently holds 72.42% of the shares in the share capital. The recapitalization and acquisition of shares is related to the commencement of a review of reorganization possibilities regarding the further participation of PTWP-Online in Farmer Direct.
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The Local Farmer and the Vegetable War join forces under the banner of the Farmer Direct Group
LokalnyRolnik.pl is an e-commerce website operating in the egrocery category, which is the largest online food market in Poland. The platform allows for ethical purchases from local farmers, craftsmen, producers and manufacturers. In December 2023, the Local Farmer joined forces with the Vegetable War, currently there are 72,000 items in the website's database. customers. As many as 27 thousand people have the Wojny Warzyw application downloaded on their phone, which is used to order products delivered to their door throughout Poland.
– The Local Farmer has huge potential. This is ESG in practice, our approach and business philosophy fit into the trends of the food market and the needs of a conscious, modern consumer. We believe that in cooperation with a strategic partner who will bring know-how from both the food industry and e-commerce, we have unlimited opportunities to develop and scale the business in the long term, says Marcin Rudzik, CEO of Farmer Direct.
Farmer Direct Group is the owner of a virtual market with over 2.8 thousand. products available on the platform every day. Local Farmer allows for ethical shopping – the implemented logistic solutions allow us to reduce the carbon footprint and reduce the problem of food waste at the distribution level to zero and provide artisan food, produced in a sustainable way, in cooperation with trusted farmers and small producers. In turn, Wojna Warzyw sells packages with visually imperfect vegetables, fruits and other products. This sales model responds to the increasingly serious problem of food waste.
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The purpose of the review is to identify and select the appropriate variant and direction of reorganization. PTWP-Online is considering looking for a strategic investor, acquiring new partners to invest in the company or selling shares in the company.
