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Little Mistress gears up to expand physical store estate

Little Mistress gears up to expand physical store estate

Occasionwear brand Little Mistress is preparing to grow its bricks-and-mortar store estate.

The London-based retailer’s founder and managing director Mark Ashton revealed that it was seeking opportunities for pop-up stores in and around the capital, Retail Week reported.

Ashton said on LinkedIn that it was “ideally looking for spaces that were ready for an immediate move-in, and those with flexible terms to accommodate its upcoming projects”.

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He noted the womenswear specialist was “particularly interested in high-visibility areas” and “open to short-term leases”.

Little Mistress was snapped up by Poeticgem Group last year, as the fashion supplier geared up to design, source and distribute its portfolio of brands worldwide.

In 2023, Sainsbury’s began stocking the fashion brand online and in selected stores as it looked to expand its third-party offer.

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