Lindt is set to open a new central London flagship under the Piccadilly lights next year.
The chocolatier described the store as “the first-of-its-kind in the UK” which will open in the spring.
Lindt & Sprüngli UK & Ireland D2C and ecommerce director Faythe King said: “We are thrilled to bring the exquisite taste of Lindt Chocolate to the heart of London, offering a unique, enchanting experience for chocolate lovers – something truly unique to the UK.
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“This marks a significant milestone for Lindt & Sprüngli as we expand our presence in one of the world’s most dynamic and vibrant cities.
“Our passion for captivating the world with our chocolate remains as strong as ever, and we can’t wait to share more details about this exciting new chapter soon.”
Landsec head of retail brand account management Pablo Sueiras said: “The best brands look to invest in the top destinations that command the highest levels of footfall.
“Located directly below the world-famous Piccadilly Lights, which attracts millions of visitors from all over the world each year, Lindt’s UK flagship will bring their brand to life with new experiences in an unbeatable location in London.”
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