Light, art & hues mark Zoya’s new boutique at Kala Ghoda

Zoya from the House of Tata has announced the launch of its new diamond boutique, its 10th in the country, at the iconic Brady House in Kala Ghoda, Mumbai. 

Noel Tata, Vice Chairman of Titan Company Limited, and Ajoy Chawla, CEO of Titan’s Jewellery Division unveiled Zoya’s new diamond boutique. The new boutique at the iconic Brady House, has been meticulously curated to create an immersive experience into the inner layers of the Zoya world and its artisanal spirit – minimal yet intricate, effortless yet elegant. 

“Brady House is a masterpiece of Indo-Saracenic architecture and original details, such as grand ornate moldings and columns, have been preserved to create a space that is both timeless and contemporary. Fusing traditional karigari and modern design, delicately crafted paper art and wall etchings echo stories of inspirations behind Zoya’s rare creations. High ceilings and large windows flood the space with natural light, creating a bright and airy atmosphere. Signature chandeliers cast a soft glow on lush feminine interiors in hues of skin, white, blush, and champagne, thoughtfully designed to remind the Zoya woman that she is at the heart of this dramatic story,” explains the company statement.

“The boutique seamlessly transitions from open gallery spaces to smaller, private zones. The bespoke area is an island of creative immersion and self-expression, where clients can co-create custom pieces with Zoya’s master designers. A Private Lounge offers the ultimate customer experience—conversations about jewellery over hand-brewed filter coffee and fresh hors d’oeuvres,” adds the company. 

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