What will you see on Lidl Polska TikTok?
The platform will regularly feature content promoting the offer available in the chain's stores, including: Theme Weeks, as well as content inspired by Lidl Kitchen recipes. There will also be no shortage of comedy films.
The biggest transfer of this year – Marta and Miłosz are new employees of Lidl
Lidl Polska has established cooperation with Marta Zgutczyńska and Miłosz Muzioł, who officially became Lidl's "employees" from Saturday, August 3.
Marta Zgutczyńska, known on TikTok as @zguta, is an actress and stand-up comedian who won the hearts of viewers with her role as a saleswoman in one of the discount chains. Her portrayal was so convincing that many believed she really worked there! Now fans can see her in a new version – employees of the Lidl store. She will be accompanied by Miłosz Muzioł (@milosz_muziol), a talented tiktoker whose popularity is growing at a dizzying pace.
Lidl HUNT and a chance for PLN 1,000
On the occasion of the premiere of the Lidl Polska channel on the TikTok platform, the chain has prepared a unique campaign for adult viewers. Lidl HUNT is a competition in which every day one person has a chance to win as much as PLN 1,000 for shopping in the Lidl Polska store! How to do it? From Monday, August 5, regular posts will be interrupted with special messages with rebuses.
The solution to each puzzle is the city and a specific Lidl store, where the first adult person will receive a prize of PLN 1,000 to be used in the Lidl Polska store. And who is the guy who will lead this action? Well known to Generation Z – Easygang.
You can take part in the Lidl HUNT competition from Monday, August 5, to Saturday, August 10. The campaign takes place in 6 cities in Poland and is intended only for adults.
