The compilation is based on more than 550,000 ratings and 170,000 customer comments from Google Maps. This is the first such comprehensive compilation that provides not only rankings, but also strategic guidance for market leaders. The following brands were considered in the study: Kaufland Polska, Lidl Polska, ALDI Polska, Dino Polska S.A., POLOmarket, Biedronka, Netto Polska, Salling Group, Stokrotka Sp. z o.o., Intermarché, Auchan Retail Polska, Carrefour Polska and E.Leclerc.
– The analysis of network opinions in Google Maps does not replace market research, but it is a great supplement to it – faster, cheaper and easier to implement on a regular basis. Used well, it allows companies to keep their finger on the pulse, respond locally, and build their position where it really matters,” says Piotr Sadowski, CEO of Webankiety.
The company’s market research is a great addition to Google Maps.
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Lidl Poland gives out Christmas coupons to employees
Cleanliness versus queues – Lidl through the eyes of customers
Lidl’s customers appreciate, above all, the cleanliness of the stores and their good organization. The commenters are also positive about the helpfulness of the staff, who often assist customers in finding products.
“I really like shopping in this Lidl, it’s always clean here, the aisles are spacious, the staff is polite and will always help in finding the items they are looking for.”
However, the report points out problems with service during peak hours. Customers point to a shortage of cash registers open at sensitive times, and difficulties with staff availability at self-service checkouts.
“Poor service, there is repeatedly a situation where each of the cash registers is closed and there is no one to help at the self-service ones.”
“Weak service, there is repeatedly a situation where each of the cash registers is closed and there is no one to help at the self-service ones.”
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Generous advance from Biedronka owner – PLN 1.05 billion for investors
Biedronka – wide selection, but problems with organization
Biedronka stands out for its affordability and wide range of products. This is often the reason why customers choose to shop at this chain.
“A large discount store. Everything you need is available. Large selection of products.”
However, the chain has struggled with feedback regarding the lack of order in the aisles and insufficient price signage. Another challenge is queues, which customers say significantly increase shopping time.
“Most often, one checkout is open, which causes huge queues. The large number of pallets that stand in the aisles all the time is also a very big obstacle.”
Individual supermarket customer preferences
Both Lidl and Biedronka have their strengths that attract customers, but also weaknesses that need improvement. The final choice often depends on individual preferences – some value order and organization, others prefer a wide selection of products at attractive prices.
– Running a discount store is not about being the best at everything. That is not the nature of the industry. Instead, it is important to be better than the competition in those areas that are most important to customers. If a chain stands out in staff availability, the question is: do other brands have the same problem? Because the key is not to be perfect, but to be better than your neighbor. Customers choose places that are better, not the best in their neighborhood,” points out Piotr Sadowski.
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