When Lidl entered the market, it quickly took the leading position among the so-called supermarkets. Why? Some surveyed customers note – firstly, yes, Lidl is a price leader, and you can find a wide range of goods there, which also changes regularly. In addition, for those who want to save money, the offered promotions and coupons seem pleasant. Sounds good, but does all this not blur the objective view? Lidl employees in the UK have revealed the tricks that the store chain uses to force customers to return and spend more, writes Rus.TVNET.
When Lidl entered the market, it quickly took the leading position among the so-called supermarkets. Why? Some surveyed customers note – firstly, yes, Lidl is a price leader, and you can find a wide range of goods there, which also changes regularly. In addition, for those who want to save money, the offered promotions and coupons seem pleasant. Sounds good, but does all this not blur the objective view? Lidl employees in the UK have revealed the tricks that the store chain uses to force customers to return and spend more, writes Rus.TVNET .
On social networks, customers sometimes complain: why does a product have one price, but at the checkout you find out something completely different? You raise the alarm about the discrepancy in prices, and in the end it becomes clear that the store is not deceiving – the customer himself did not look carefully at the price of the product.
Of course, the mantra of many supermarkets, including Lidl, is "eye level – shopping level"!
It turns out that our enormous power of habit as buyers is to blame. Try it yourself, when you go into a store, where do you look for prices on goods? Most likely, under the goods. This explains the unpleasant moment, why at the checkout the buyer sometimes encounters a different price reality.
Check out more tricks…
