Lidl is to become the first UK supermarket to integrate electric vehicle (EV) charging payments within its rewards app.
The move means that customers using the discounter’s EV charging points will shortly be able to pay for their use through the Lidl Plus app.
The supermarket said the transition from current provider Pod Point will start this summer and is due to be completed across more 370 charge points nationwide by the end of the year.
It added that customers will be notified via the Pod Point app when the switch over will begin and will be able to access full instructions via the charging terminals.
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Lidl first started rolling out EV charging points across its store network in 2017 and has invested over £15m into its EVC infrastructure since.
GB chief development officer Richard Taylor said: “Sustainability is at the heart of everything we do at Lidl. I’m incredibly proud of the investment that we’ve made into our EV charging infrastructure over the years, going above and beyond the sector to give greater access to rapid charging.
“Since we opened our first store 30 years ago, Lidl has contributed to a shift in the way that people shop for their groceries, and this is the latest example of how we’re doing just that, so that we can further enhance our customers’ shopping experience.”
Rival Sainsbury’s expanded its loyalty Nectar scheme to include its ultra-fast EV charging service last month, allowing customers to collect points on their purchase.
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