Lidl has taken inspiration from Coca Cola’s famous Christmas truck, with its own red vehicle set to tour the UK this winter.
The discounter’s 20-metre, 15-tonne Christmas truck, donned in its own-brand Freeway cola label, will drive through Dundee, Harrogate, Hull, Nottingham, Wolverhampton, Wrexham, Luton, Bournemouth and Southampton from 14 November to 1 December during its first tour, according to the Independent.
Staff are set to give away more than 2,000 present boxes from the vehicle on a first come first served basis, that contain items from Lidl’s “middle aisle”.
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Additionally, the grocer, which recently unveiled its Christmas advert for 2024, will give some customers £100 off food shops and will dish out festive food from the truck.
Lidl GB marketing director Joanna Gomer said: “Giving back to the communities we serve is really important to us and our exciting new Freeway truck allows us to get right into the heart of them this year.
“By touring nine stops across the country, we’ll be using our giant truck to hand out present boxes, give away festive food shops and grant wishes that will make dreams come true.
She continued: “Look out for the Freeway truck on its tour and most importantly, come join the fun.”
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