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Lidl relaunches brand in the U.S.

Lidl relaunches brand in the U.S.

“Buckle up,” Lidl announced in a news release saying Lidl US is here to take your tastebuds on a joyride through the aisles, offering the highest quality products at the lowest prices.

“We’re putting the ‘super’ in supermarket (make that The Super-EST Market) by delivering a curated collection of private label picks, global imports and everyday name brands. With 170-plus stores woven through neighborhoods across nine East Coast states and Washington, we know a thing or two about variety,” the company said.

The company continued: “We see beyond the milk, bread and produce — we see a chance to revamp your fridge and your finances. Lidl US cares for your wallet like you care for a carton of eggs. With such unbeatable savings, you’ll be able to fill your cart without breaking the bank (or even an egg).”

The company said it doesn’t carry an endless number of brands. “At Lidl US, we’re all about offering high-quality products at prices that’ll make you do a double-take at the register (in a good way).”

“We’re passionate about the quality and variety of our offerings, and especially how we help shoppers save money,” said Joel Rampoldt, CEO for Lidl US. “This brand relaunch allows us to reintroduce Lidl US in a big way, especially as we continue to grow our business. We’ve always known how super we are. Now, it’s time to spread the word.”

To get the cart rolling, the company teamed with award-winning advertising and design agency, MONO, to create a new look “as fresh as our produce.”

The company says it is launching “chic in-store signage,” online videos, billboards, digital displays and more. Soon, it’ll be impossible to not know who we are, the company said.

“The Lidl brand is bold and distinctive. It represents a truly bespoke experience that’s only available at our stores,” said Michael Chao, vice president of marketing for Lidl US. “This new brand campaign communicates all the best parts of the Lidl US shopping experience: the highest quality at the Lidl-est prices.”

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