The data presented in the latest edition of the ASM Sales Force Agency shopping basket, which – to put it simply – shows that Biedronka was significantly cheaper than Lidl in March, surprised market observers. There have even been voices that we may be dealing with the beginning of the end of the price war between the two largest discount stores in Poland. But will aggressive promotion of price offers really become a thing of the past soon? How does the Lidl chain explain the increase in the average basket price?
Lidl does not give up the race for the title of the cheapest retail chain. How does the network comment on the results of the ASM basket?
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